Isolated intelligence is not interesting or competitive.  In a room full of smart people the creative person wins.  Not paint-splat-on-wall creative expression but applied creativity.

Creativity is more powerful than intelligence because the enduring outcome of innovation is a better result and/or less effort required overall.  Power = Effect / Effort

Applied creativity unpacks intelligence.  The deeper you understand a topic, context, or tools available—the bigger the canvas in front of you.